Have you seen your business getting slower and slower at your veterinary practice in recent months? Research done by the Journal of the American Veterinary Medical Association found that during winter business may be slow, and practice owners may struggle to increase it.
Alternatively, you may be facing competition with a newly opened clinic, or your business growth may have slowed down naturally.
In any of these cases, it is important to take a few measures to ensure that your business starts growing again.
You can program your CRM software to send appointment reminders to clients who have services due. This can help increase visits from twice a year to more often. Giving end-of-year discounts and having wellness programs can also improve sales during slow months.
Use a mixture of mediums to send reminders, including emails, push notifications, text messages, phone calls, and postcards. Use tracking data to find the most effective medium for your clinic.
In every industry, it’s important to network with other local business owners and employees at network events or informal gatherings.
This ensures that people in the same industry know about you, and since animal-related businesses share their client-base, it can help you get referrals as well. Make sure you research the business owners you reach out to for their services and reputation.
Create an Online Presence
If your clinic lacks an online presence, it’s as good as not existing at all. Having an updated website and Facebook page can increase your client base and serve as a marketing tool. Keep your customers engaged with contests, reminders, and more.
Encourage Customer Feedback
Feedback can help your clinic grow and improve its practices. Encourage all clients to give their suggestions after a visit. This can also help you avoid bad online reviews and negative publicity.
If your customers feel like they are overcharged for a service, they are unlikely to come back for it. Ensure clarity in pricing by training staff to explain details to customers.
Get into the practice of offering every client a quote for their chosen services so they have an idea of what to expect from the treatment. This will prevent animosity from customers thinking they’ve been tricked.
24/7 Customer Service
In an essential care service such as a veterinary clinic, customers should be able to reach a doctor at any time, especially during an emergency. An AI-powered CRM software can help you improve your veterinary practice management.
Are you looking for a cloud-based veterinary practice management software to grow your business? Contact Animal Intelligence International for personalized practice management software for your clinic. Get in touch with us for more information.